The firm IRO was founded in 2004 in Paris by the brothers Laurent and Arik Bitton. Despite their lack of experience in design, they decided to channel their love for rock music into a different medium: fashion. Inspired by fresh and assertive women in their circle of friends, the Bitton brothers created a line of clothing that combines a vintage air with a style typical of cities like Paris, Tokyo or New York.
IRO, vintage and rock-chic style, includes in its collection an assortment of printed articles and light pieces. The influence of rock is only one aspect of the brand: the focus is on the use of right quality materials, especially leather, but also cashmere, silk, cotton and fine wool. Although the name IRO was taken from the Japanese word "colour", the Parisian brand features greys, blacks, whites and some other shades in descending tones.
Dress IRO, French style and quality!