The story of American Vintage began in 2005 in the south of France when the entrepreneur Michaël Azoulay left sportswear behind and opted for the infinite world of the t-shirt.

The brand that the chicest Parisians yearn for is inspired by the street style of the world's major cities and aims to reinvent casual style by updating basic garments and bringing warmth, texture and colour to them. American Vintage achieves this effect thanks to an exquisite selection of dyes created from natural pigments. After the dyeing process, delicate but intense colours are obtained with a very appealing look.

The firm founded by Azoulay works with cotton garments in a minimalist way and with a simple aesthetic. The result is comfortable, versatile pieces that are very easy to combine, making American Vintage T-shirts a basic "must" that every woman wants to have in her wardrobe.

American Vintage is a young and modern brand that continually seeks to reinvent itself with new materials such as knitwear, silk and natural fiber blends to continue creating fine and delicate garments. The sum of these factors has won over celebrities from all over the world such as Kate Moss, Julia Roberts and Penélope Cruz.