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ASH was founded in 2000 by Leonello Calvani and Patrick Ithier, two of the sectors prominent professional figures. Their partnership was formed out of their mutual stylistic and commercial taste and a desire for edgy and unique contemporary footwear.

The passion of both designers and their know-how combinated with their respective countries best characteristics creates a particular Italo French style. Their shoes reflect their background in French luxury design, merged with Italian leathers and craftsmanship.

The philosophy of Ash was created on two main ideas: selective distribution and competitive retail price, to better follow the demands of a changing market. ASH products are glamorous and ironic, and they are created to cosmopolitan men and women who travel to the main capitals of fashion, always setting  trends, never following them.

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