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ZADIG & VOLTAIRE

“The original idea behind Zadig & Voltaire is to create “affordable luxury”. From the beginning, Zadig & Voltaire has naturally established itself as a “concept-store-designer” ahead of its time. Zadig & Voltaire is a breath of fresh air, a dream-factory, a producer of designs (…) My wish was also to create a French brand and a specific distribution network.”

THIERRY GILLIER

Founded in 1997, Zadig&Voltaire is a French Fashion House has created and established a new idea of luxury and has been able to build up a solid consensus among customers all over the world, giving life to a real community of loyal supporters.

Thierry Gillier, founder of the brand, took inspiration for the brand’s name from the philosophy, charismatic and brave protagonist of the novel “Zadig or The Book of Fate” by Voltaire.

Pure and precious materials, Extremely creative and unic fabrics play a major role in the brand’s collections, especially the cashmere, the cult fiber of the House, Thierry Gillier modernized the way it was worn, revisited the cuts and customized the versions through the inscription of messages or names in colored intertia, genuine identifiers of the universe of rock ’n’ roll often used by Zadig&Voltaire, like the skull or the angel.

The House’s creations, dedicated to women in the first place, were soon directed to men as well, and then children in 2006. Same year, Cecilia Bönström was appointed as artistic director for the brand. Responsible for a team of six stylists, she presides, from the design studio, over the development of all of the collections.

Faithfull to its universe, Zadig&Voltaire developed in the meantime its own collection of accessories, bags and shoes before creating the DELUXE collection, guided by a desire for French excellence and exception.

And this year, the Swedish designer Paulo Melim Andersson, Saint Martins Collège of Art and Design graduate and formerly at Marni and Chloé, has joined Zadig&Voltaire where he will be co-designing women’s and accessory collections with the brand’s artistic director, Cecilia Bönström. A “real life” wardrobe is their joint aim, reflecting the essence of Zadig&Voltaire with a blend of naturalness, softness and flow, half leather, half mesh, to which Paulo Melim Andersson brings his fresh vision for the brand and a great sense of cut.

“THIS IS ROCK, THIS IS ZADIG!”

Zadig & Voltaire is all about casual-chic: it is a state of mind, a musical inclination, fashion as a bold statement. With rock’n’roll in its blood and art as its inspiration, the brand has naturally become a “concept store” ahead of its time. In stores, its collections are accompanied by music compilations from the brand’s label. It is art and luxury at an affordable price: this was Thierry Gillier’s vision.

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